As an up-and-coming independent insurance agency, Phoenix Insurance Group had a challenge that’s not at all uncommon, differentiate from the competition. Exceptional service is one way that PIG is doing that today, but before they could prove that they had the best agents in town, they needed a brand identity and logo design that overshadowed their organizational infancy.
As with any new company, first impressions speak volumes. In order to attract and maintain the attention of their audiences, they needed a brand that felt fresh and vibrant, yet sophisticated and savvy – much like the company’s young owners. Boldface created a logo that drew inspiration from the company’s name as well as the primary market it operates in. That logo and accompanying color palette reverberate through PIGs web presence, digital and printed promotional materials, and sales enablement tools.